The book proceeds linearly through the sticky blueprint. The authors provide a simple mnemonic to remember their stickiness formula. This week we look at 3 books that will make you a better communicator by making the useful usable. Its a fastpaced tour of success stories and failuresthe nobel prizewinning scientist who drank a glass of bacteria to prove a point about stomach ulcers. I enjoyed gladwells books very much and so was keen to see what made them seem. Made to stick is a practical resource on how to communicate effectively in a way that your message will influence and motivate to take action. Ideas can get credibility from outside authorities or antiauthorities.
The authors provide a simple mnemonic to remember their stickiness formula, and the basic principles may be. Summary of made to stick why some ideas take hold and. Demonstrating that their formula works, the numerous stories help to clearly illustrate concepts and. Made to stick is a wonderful book that tells the story of what make things stick to the. Heres how it fits in made to sticks succes formula. Made to stick is a book that will transform the way you communicate ideas. Made to stick, by chip and dan heath, is amazing at. How to change things when change is hard, especially because it dealt with. It was named to several best of the year lists and was selected as one of the best 100 business books of all time. Everything revolves around the success methodology. Why some ideas take hold and others come unstuck by heath, chip, heath, dan isbn. Summarised by paul arnold trainer and facilitator the book in a nutshell why is it easier to recall. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Stick means understood, remembered and with the capacity of making an impact. I am a huge fan of the heaths first book, made to stick, so it was a nobrainer to pick up switch. The book continues the idea of stickiness popularized by malcolm gladwell in the tipping point, seeking to explain what makes an idea or concept memorable or interesting. To ask other readers questions about made to stick, please sign up.
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